The Where and Why Guide to Midtown Retail

Midtown has changed over recent years. The Midtown retail offer has failed to keep up with a new consumer profile. Our Report combines primary and secondary research to provide a fresh picture of Midtown’s retail marketplace.

The Report details respondents’ weekly or monthly spending patterns on seven categories of goods or services:

• Sit down lunch
• Drinks after work
• Dinner in the evening
• Clothes and shoes
• Comparison goods
• Beauty treatments
• Gym and fitness.

The Report also contains survey respondents’:

• Perceptions of the retail choice on each of those streets
• Views on how retail in the area could be improved
• Brands names most wanted in Midtown.

and collates, for the first time, statistical analysis of Midtown’s:

• Demographic changes and growth
• Workforce growth
• Student population growth
• Increases in Tube / rail station use
• Growth in visitors to local attractions.

The full Report and a presentation are available upon request to Malcolm Brackley on 020 7855 3566.